Mack Mack

COURSE CATALOG

Sales500590: Getting to Know the General Freight Customer

Getting to Know the General Freight Customer

Upon completion of the course the participant should be able to:

  • Describe the general freight market and applications
  • Differentiate the general freight market from the vocational market
  • Identify target customers for the general freight market
  • Prospect for general freight customers
  • Thoroughly research a prospect before first contact
  • Comfortably discuss used trucks and trade-ins with a customer
  • Identify and engage key team members to assist with new truck sales
  • Effectively respond to the top ten customer objections

Training type: eLearning

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