Mack Mack


Welcome to the Mack Trucks Academy Course Catalog. Click on any functional area to explore complete course listings and session descriptions.

Functional Areas

The Mack Trucks Academy Development Guide provides direction to learning and development content across five core functional areas: Parts, Sales, Service, Technical, and Warranty. Find courses aligned with your role at a Mack dealership by clicking on the links below.

Sales500590: Getting to Know the General Freight Customer

Getting to Know the General Freight Customer

Upon completion of the course the participant should be able to:

  • Describe the general freight market and applications
  • Differentiate the general freight market from the vocational market
  • Identify target customers for the general freight market
  • Prospect for general freight customers
  • Thoroughly research a prospect before first contact
  • Comfortably discuss used trucks and trade-ins with a customer
  • Identify and engage key team members to assist with new truck sales
  • Effectively respond to the top ten customer objections

Training type: eLearning

Your ability to view this course in Navigator may be determined by prerequisite completion or curriculum availability. Visit Navigator for more information.


Reach out to the Mack Trucks Academy team at to learn more about scheduling training. You can also check out the Development Plans to find specific certification level requirements.