Mack - Exploring the Highway Market

Upon completion of this module, participants will be able to:

• Define key terminology related to the highway market, including types of carriers and distribution models.
• Identify the different types of trailers used in the general freight market and their applications.
• Describe the significance of bridge laws and weight regulations in North America.
• Differentiate between the needs of highway customers and vocational customers.
• Summarize the key factors involved in calculating the total cost of ownership for highway customers.
• Recognize the challenges and opportunities in changing customer perceptions of Mack Trucks in the highway market.