Selling the Vocational Segment for Mack Trucks

Course Number:
501167
Training Type:
Online Class
Training Hours:
Less than 1 hour
In this course you will gain the fundamental knowledge needed to approach vocational customer, understand their needs and build lasting relationships.  Upon completion of this course, participants will be able to:
  • Identify the various vocational segments within the heavy-duty truck market
  • Explain the applications and job functions associated with each segment
  • Describe customer profiles, their pain points, and key purchase drivers for each vocational segment
Launch