Fundamentals of Customer Focus

Discover techniques to keep your customer at the forefront throughout the entire sales process.

By the end of this course, participants will be able to:

• Recognize customer needs and wants and align products or services accordingly
• Understand the importance of adapting the sales process when facing challenges
• Apply principles of consultative selling to build trusted advisor relationships
• Assess the current stage of engagement using the IMPACT process in alignment with the customer’s buying journey