Mack Getting to Know the General Freight Customer
- Course Number:
- 500590
- Training Type:
- Online Class
Nov 2024 - replaced with courses 500918 & 500919
Upon completion of the course the participant should be able to:
- Describe the general freight market and applications
- Differentiate the general freight market from the vocational market
- Identify target customers for the general freight market
- Prospect for general freight customers
- Thoroughly research a prospect before first contact
- Comfortably discuss used trucks and trade-ins with a customer
- Identify and engage key team members to assist with new truck sales
- Effectively respond to the top ten customer objections