Mack Mack
Pioneer vs. Anthem: Choosing the Right Mack for Your Customer

Pioneer vs. Anthem: Choosing the Right Mack for Your Customer

Join Mack Trucks Academy and Mack Product Experts as we discuss the Mack Pioneer™ and the Mack Anthem®. As a Mack Dealer Sales Professional, your ability to match the right truck to the right application is key to closing deals and building long-term customer relationships. This session will give you the tools to confidently position the Mack Anthem and the Mack Pioneer based on customer needs, industry segments, and operational goals. We’ll break down the key differences between the Anthem and Pioneer, focusing on what matters most to your customers. 

Sales Enablement Highlights

  • How to position each model based on fleet priorities
  • Talking points for fuel economy, comfort, and uptime
  • Overcoming objections with feature comparisons
  • Q&A with Mack product experts

Tuesday, September 30 at 2:00 pm EDT
Register here