Selling the New Mack Anthem® — New Curriculum Now Available

Mack Trucks Academy has launched the 501160: The New Mack Anthem® Training curriculum.

This curriculum is crafted to equip sales professionals with the knowledge and confidence to effectively position and sell the New Mack Anthem® to regional haul customers.

Through a series of interactive modules, learners will:

• Discover the Anthem’s value story and how it resonates with regional haul needs
• Understand how the Anthem aligns with customer pain points and operational demands
• Gain expertise in spec’ing configurations that overcome objections and deliver tailored solutions

Whether you’re new to selling the Anthem or looking to sharpen your approach, this training will help you drive customer conversations with clarity and impact.