Sell Mack Vocational Trucks with Confidence
The 501165: Selling the Mack Vocational Market curriculum gives Mack sales professionals a practical, end-to-end understanding of how vocational sales really work—so you can navigate body builder partnerships, understand customer applications, and spec vocational trucks with confidence. You’ll learn how the body builder ecosystem fits together, how different vocational segments operate, and how to align specifications to real customer needs.
What You’ll Learn
The 501165: Selling the Mack Vocational Market curriculum includes two courses:
- 501166: Mack Body Builder Business
Covers how the body builder ecosystem works and how body types, customer needs, and specification decisions come together in vocational sales. - 501167: Selling the Vocational Segment for Mack Trucks
Covers the major vocational segments, their applications, and the different customer profiles, priorities, and purchase drivers you’ll encounter.
Why It Matters
Selling in the vocational market requires more than knowing the truck. This curriculum helps you:
- Build confidence navigating body builder partnerships
- Better understand vocational customer needs
- Strengthen how you position yourself as a trusted expert in the sales and specification process.
Take the Curriculum
501165: Selling the Mack Vocational Market
Your ability to view this course in Navigator may be determined by prerequisite completion or curriculum availability. Visit Navigator for more information.