Introduction to Customer Experience (CX)

Customer experience is the perception that customers have of your dealership, based on interactions across all touchpoints, people, and technology over time. 

Delivering an exceptional customer experience helps drive your dealership's success. This course shares the visions that exemplify and guide the way to creating a superior experience for your customers.

At the end of this course, you will understand:

• how customer experience relates to the way customers perceive your business 
• the direct impact that perception has on your dealership