Mack Sales: Introduction to Customer Experience Management (CEM)

Course Number:
501086
Training Type:
Online Class
Foundational Level Development
Training Hours:
Less than 1 hour

Customer Experience Management (CEM) is the process of managing and improving all interactions a customer has with your dealership, with the goal of improving customer satisfaction and loyalty.

Upon completion of this course you will be able to:

  • explain how CEM helps improve customer satisfaction
  • explain how Qualtrics is used to collect customer feedback
  • list the key drivers of CEM
Launch