IMPACT Step 5: Convince

Course Number:
980166
Training Type:
Online Class
New Vehicle Sales Professional Used Truck Sales Professional Mack Leasing Professional
Training Hours:
Less than 1 hour

In this module, learn to reinforce your buyer’s trust and confidence in the value you are offering. Before a buyer will commit to anything, they must believe what they hear and feel about that product or service.

Course objectives & principles:

  1. Understand how to make your buyer believe you and your recommendation
  2. Understand that what people believe strongly enough, they act upon
  3. Understand it makes little difference what you believe is true, unless you can prove it to your buyer
  4. Understand buyers expect salespeople to make product or service claims, but they are impressed when someone else makes or endorses those claims
  5. Understand that as trust in you and confidence in the value you are offering rises, fear of buying disappears
Launch