Mack Trucks Academy Launches Principles of Customer Experience Management Curriculum

The Principles of Customer Experience Management curriculum provides a fundamental explanation of the dealer CEM program, its contributions to service success, and how using the Qualtrics system can maximize your impact on customer experience.

The curriculum consists of four courses:

• 500597: Mack CEM: An Introduction to the Service Experience
• 500598: Mack Monitoring CEM Performance
• 500599: Mack Addressing Customer Feedback
• 500600: Mack Maximizing Survey Responses

See the curriculum here.