New Highway Market Curriculum for Mack Sales Personnel
Mack Trucks Academy’s new 500929: Expanding Mack’s Footprint in the Highway Market curriculum is designed to familiarize Mack sales personnel with this growing market and prepare them to close deals with highway customers.
Upon completion of this curriculum, learners will be prepared to:
- Differentiate between the needs of highway and vocational customers
- Recognize and address challenges and opportunities regarding customer perceptions of Mack Trucks in the highway market
- Prospect using modern tools and resources
- Develop strategies for building and maintaining strong relationships with highway customers
- Use technical knowledge and industry expertise to address client inquiries
Courses in this curriculum include:
- 500918: Mack – Exploring the Highway Market
- 500919: Mack – Effective Prospecting and Customer Engagement
Visit Navigator to learn more.