Mack Mack
Mack Mack

COURSE CATALOG

Welcome to the Mack Trucks Academy Course Catalog. Click on any functional area to explore complete course listings and session descriptions.

Functional Areas

The Mack Trucks Academy Development Guide provides direction to learning and development content across five core functional areas: Parts, Sales, Service, Technical, and Warranty. Find courses aligned with your role at a Mack dealership by clicking on the links below.

Sales500519: Mack – Effective Prospecting and Customer Engagement

Mack – Effective Prospecting and Customer Engagement

Upon completion of this module, participants will be able to:

  • Identify the key attributes necessary for succe4ss in heavy-duty truck sales
  • Use technical knowledge and industry expertise to address client inquiries
  • Develop strategies for building and maintaining strong customer relationships in the highway trucking market
  • Prepare for prospecting by conducting thorough research utilizing modern tools and resources to gather customer insights
  • Identify appropriate team members to support complex deals and bids
  • Discuss trade-in options and exit strategies confidently with potential customers

Training type: eLearning

Your ability to view this course in Navigator may be determined by prerequisite completion or curriculum availability. Visit Navigator for more information.

Questions?

Reach out to the Mack Trucks Academy team at academy-help@macktrucks.com to learn more about scheduling training. You can also check out the Development Plans to find specific certification level requirements.