Mack Mack
Mack Mack

COURSE CATALOG

Welcome to the Mack Trucks Academy Course Catalog. Click on any functional area to explore complete course listings and session descriptions.

Functional Areas

The Mack Trucks Academy Development Guide provides direction to learning and development content across five core functional areas: Parts, Sales, Service, Technical, and Warranty. Find courses aligned with your role at a Mack dealership by clicking on the links below.

Sales980195: Asking the Right Questions

Asking the Right Questions

Enhance your questioning skills for greater effectiveness during the Probe step.

By the end of this course, participants will be able to:

  • Develop your understanding of the principles behind effective questioning techniques, ranging from good to best practices, as outlined in the podcast
  • Familiarize yourself with a comprehensive list of B2B sales questions to enhance questioning skills and deepen customer understanding
  • Explore the Three-Deep Strategy, understanding its significance in building stronger customer relationships
  • Enhance your ability to identify and utilize the most effective questions during the sales process, considering their type and applicability
  • Generate new, tailored questions to incorporate into customer conversations, aimed at uncovering specific needs and wants, and understand their potential impact on enhancing customer understanding and rapport

Training type: eLearning

Your ability to view this course in Navigator may be determined by prerequisite completion or curriculum availability. Visit Navigator for more information.

Open in Navigator

Questions?

Reach out to the Mack Trucks Academy team at academy-help@macktrucks.com to learn more about scheduling training. You can also check out the Development Plans to find specific certification level requirements.