Mack Mack

COURSE CATALOG

Welcome to the Mack Trucks Academy Course Catalog. Click on any functional area to explore complete course listings and session descriptions.

Functional Areas

The Mack Trucks Academy Development Guide provides direction to learning and development content across five core functional areas: Parts, Sales, Service, Technical, and Warranty. Find courses aligned with your role at a Mack dealership by clicking on the links below.

Sales980166: Impact U – Convince

Impact U – Convince

In this module, learn to reinforce your buyer’s trust and confidence in the value you are offering. Before a buyer will commit to anything, they must believe what they hear and feel about that product or service.

Objectives and principles:

  • Understand how to make your buyer believe you and your recommendation
  • Understand that what people believe strongly enough, they act upon
  • Understand it makes little difference what you believe is true, unless you can prove it to your buyer
  • Understand buyers expect salespeople to make product or service claims, but they are impressed when someone else makes or endorses those claims
  • Understand that as trust in you and confidence in the value you are offering rises, fear of buying disappears

Training type: eLearning

Your ability to view this course in Navigator may be determined by prerequisite completion or curriculum availability. Visit Navigator for more information.

Questions?

Reach out to the Mack Trucks Academy team at academy-help@macktrucks.com to learn more about scheduling training. You can also check out the Development Plans to find specific certification level requirements.