Selling the Mack MD Series
• Describe the medium duty truck market and applications
• Distinguish between the heavy duty and medium duty truck markets
• Identify target customers for the Mack MD Series
• Compare and contrast the Mack MD Series to competitor offerings
• Position the Mack MD Series as the clear choice against competitors
• Identify appropriate financing options for the Mack MD Series customer
• Locate key information to specify (spec) a Mack MD Series truck
• Determine the ideal inventory to keep in stock for the Mack MD Series market
• Outline warranty options for the Mack MD Series
• Position the Geotab telematics system Pro Plan to the Mack MD Series customer
Training type:
OLT
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