Selling the Vocational Segment for Mack Trucks
In this course you will gain the fundamental knowledge needed to approach the vocational customer, understand their needs, and build lasting relationships.
Upon completion of this course, participants will be able to:
- Identify the various vocational segments within the heavy-duty truck market
- Explain the applications and job functions associated with each segment
- Describe customer profiles, their pain points, and key purchase drivers for each vocational segment
Training type: eLearning
Your ability to view this course in Navigator may be determined by prerequisite completion or curriculum availability. Visit Navigator for more information.
Questions?
Reach out to the Mack Trucks Academy team at academy-help@macktrucks.com to learn more about scheduling training. You can also check out the Development Plans to find specific certification level requirements.